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The Opportunity Equation
filed in Marketing, Storytelling, Strategy
In order for a business to take advantage of an opportunity four factors must be in place.
The formula looks like this.
VISION + RESOURCES + SKILLS + PLAN = OPPORTUNITY REALISED
An opportunity can only be realised when you have the vision to recognise it and the resources, skills and plan to execute on it. And yet many companies with these resources who see opportunities don’t take advantage of them.
Why is that?
It turns out that the most important driver of change is the willingness to make it happen. If everyone concerned with realising the opportunity doesn’t want get behind it, then the chances of success are slim.
Understanding the problem to solve is one thing. Caring enough to want to do it is key.
Light bulb moments are overrated.
Image by Jens Schott Knudsen.