Posts Tagged ‘insight’
The Value Question
What’s the one unanswered question you believe would unlock the most value in your business? Why does it matter? How would knowing the answer change your strategy? Where can you find the information you need? What’s stopping you? Image by Derrick Story.
Read MoreThe First Step To Overcoming Any Business Challenge
Six months ago Melissa invested her life savings in establishing an online store. Sales are not going as well as she’d hoped. When Melissa isn’t making or photographing products and uploading them to her store, she’s worrying about generating more sales. The time she spends worrying and reacting to her anxiety in the moment doesn’t…
Read MoreThe Opportunity Equation
In order for a business to take advantage of an opportunity four factors must be in place. The formula looks like this. VISION + RESOURCES + SKILLS + PLAN = OPPORTUNITY REALISED An opportunity can only be realised when you have the vision to recognise it and the resources, skills and plan to execute on…
Read MoreThe Value of Soft Data
We assume that the most valuable data is static and lives on graphs and in spreadsheets. Turning to the graphs first, last and always to get to know your customers, is like looking at a child’s development purely on a growth chart. You’re definitely not getting the whole picture. While we’ve been busy analysing the…
Read MoreWhat Focus Groups Can’t Tell You
Steve Jobs famously said, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” The committee might be able to tell you what they think is working, or what’s broken, but they can’t tell you how to matter. And no…
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