We often downplay our effort or achievement by using the metric of ‘only’.
only made a handful of sales.” “Our site only gets 100 visitors a day.”

The only metric devalues those people who have given you their permission, their time or money—some of the scarcest resources they have.

That only is a reason to keep going and a chance to learn from your mistakes.

It’s the opportunity to practice being grateful for every one of those people who took time out of their busy day to open your email.

Apple only sold 125,000 iPods in 2001. Those buyers were Apple’s most important customers in a decade, because without them they would never have reached 350 million iPod sales by 2012.

Yes, set goals and have targets around what you need to create a sustainable business.
Remember if you’ve found a way to impact one person today, tomorrow that will be two, and more isn’t the only metric that matters.

Image by Jason Staten.