From the moment the blue line appears on the pregnancy test and for the next 35 weeks, the one thing that obsesses most couples day and night while waiting for their new arrival is what they will call her. They compulsively leaf through baby name books, trawl websites and test out sound combinations and meanings.…

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A brand name is more than a word. It is the beginning of a conversation. ~ Lexicon Everyone can agree that there’s nothing really objectionable about calling your business ‘Bargain World’. It’s an innocuous name and most people won’t hate it. And that’s the problem. If you’re going to name your business, non-profit, product or…

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“To handle a language skillfully is to practice a kind of evocative sorcery.” Charles Baudelaire Have you ever thought about what makes a good brand name? Is your business name evocative or interesting, fun or maybe just a bit boring? Some of the best brand names evoke emotions and memories, eliciting feelings within us. The…

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