Every decision you’ve ever made was influenced by a story—every single one. From the decision about whether to wear a mask during a pandemic, to the charities you choose to support.

 A story you heard, the story you believed or that story you told yourself, had an impact on those choices.

If stories are our most persuasive technology, why don’t we do more to put them to work? Why don’t we leverage the power of stories every day in our work and our lives?

Over the past fifty years, we’ve come to believe that storytelling is a professional discipline. A skill for the master storytellers at the Disney’s or the Saatchi and Saatchi’s of the world. We’ve stopped honing the story skills that came so naturally to our ancestors. We’ve forgotten how to tell small, powerful, everyday stories.

I’m on a mission to change that and to help more people leverage the power of storytelling to become their most inspiring selves.

You don’t need an epic story to be a great storyteller. You just need to adopt the posture of a storyteller and to practice the craft. Together with a team of incredible coaches, that’s what I’ve been helping people to do for the past year.

If you want to reclaim your story skills, you can sign up for details about our next workshop.

Image by Photo by Niko Virtanen license Creative Commons BY