When you don’t answer the phone after the third ring. When the wait staff you hired forget to look people in the eye. When you make it easy for people to sign up and say yes, but penalise them for changing their minds, you are forgetting the only reason your business exists and why it will ultimately succeed.

You are in business to acknowledge the significance of, and create meaning for clients and customers.

Your job is to practice the art of making people matter.

The same rules apply whether you’re Richard Branson or a boutique design studio in Melbourne.

Image by Tasayu Tasnaphun.