Look in the jewellery shop windows in any western city and you’ll notice the same trends—rings, bracelets and necklaces designed to appeal to what most people like the look of. Jewellery designer Megan Auman found her niche by marrying her talents as a metalsmith and designer, to create pieces that would change how a particular kind of woman felt, (not just how she looked) when she put them on.

Three Questions For You

1. What do the people you serve want and need?
You must get to know them almost as well as you know yourself.

2. How does the value you create best intersect with the worldview and desires of those people?
Understanding this helps you to make something people want, instead of having to make people want something.

3. What brings you the most joy?
There are a million and one things you can do, what is it that you must do?

Image by Nefatron.