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On Culture

filed in Brand Story, Brand Strategy

strategic story
Culture is how we act, based on what we know about who we are.

It isn’t about fitting in, it’s about understanding where we belong and why.

Culture is a reminder that if we believe this, then we do or don’t do, that.

It’s about saying this is who we are, then living up to that ideal.

The leader’s job isn’t to tell us what to do.

It’s to remind us who we are, so we can live that story.

Image by Michael Dawes

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