Most often, the goal of our marketing is to be found. That goal dictates our marketing strategy.
If you’re trying to be found, you’ll seek out opportunities to interrupt everyone, anywhere.
But there is an alternative.

What would it take for you to be the brand people intentionally chose?
How could you become the one the right people seek out?

Being craved and coveted by that someone, right there, trumps being stumbled on by just anyone.

Image by Anastos Kol