Here is the cold hard truth about the Internet, viral marketing and the way to make your ideas matter.

The Internet gives you a million and one chances to amplify what’s great about what you do.
It doesn’t actually make your idea better.

70,000 people found Philippa on Instagram. She was an amazing visual storyteller, who touched people, long before she downloaded the Instagram app.

There’s only one formula for getting your work noticed over and over again.

Do good work.

Then do it over and over again.

If you do good work people will find you. If you give them something to come back for they’ll keep coming back. And if you make them care, they’ll share you with their friends.

Image by abrinsky.