Sustainable growth is the goal of every business and conventional wisdom tells us that in order to grow we need to command more attention. Ironically, when we begin thinking about how to increase brand awareness we often shift our gaze internally.

We work on differentiating from our competitors. We articulate whatever we believe our edge to be. We get just a little louder, all the while forgetting that if we want people to notice us we need to get better at noticing them first.

The first rule of increasing brand awareness is to improve your customer awareness.
What three things could you do today that will help you do that?

Image by Ashley Ringrose.