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If You Don’t Like The Story Tell A Different One
filed in Marketing, Storytelling, Strategy
The manager at Muffin Break is frustrated. Yet again she’s discovered a customer from the jam-packed sushi bar opposite sitting at one of her tables eating lunch. Of course she wastes no time asking the sushi-eater to leave.
I wonder what would happen if instead of angrily telling people to move on, she offered to get them a coffee instead. Same situation different story.
We really do have the power to change the conversation.
Image by David Gallagher.