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How You Market Is Who You Become
filed in Marketing, Storytelling, Strategy
“EXPOSE YOUR BUSINESS TO 40,000 CARS A DAY.”
Read the big sign at a busy junction that would exposure your business to 40,000 cars a day.
The way you tell your story asks people to believe something about who you are and what you stand for. It sends us (and you), a signal about what you value and sets the bar for the kind of business you want to build.
You get to decide who to be meaningful to and how you’re going to do that.
How you choose to market is who you become.
Image by Billboard Art Project.