Unlock the Magic in Your Story Now
Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.
Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.
Better Stories Versus Better Stuff
filed in Marketing, Storytelling
Most things that you can buy are good enough.
The companies that succeed now, Tattly, Apple, Zappos and Amazon don’t find ways to make and sell better stuff. They work out how to tell a better story AND how to give their customers a story they want to tell too.
The story is baked into the product. “Hey check out my cool tattoo.”
That’s a very different kind of marketing and it’s certainly not advertising.
What are you baking in that’s worth talking about?
Image by Erica Feliciano.