As I was overtaken by the van of a solar panel company on the freeway today, I noticed that they weren’t telling the whole truth.

If this is the story you’re telling on your website then your company had better be living it too.

“It only takes one person to make an eco-conscious difference in this world and now you can save money whilst doing it. ‘Greenwashed Company Name’ have married financial savings with environmental advocacy by becoming leading Energy Efficiency Specialists in green consulting and energy saving.”

Alas this company’s contractors drive diesel vans.

If you’re going to try to persuade me, persuade me with the whole truth.

Don’t just tell a story.

Live and breathe it too.

Image by James Whitesmith.