Think about an online shopping experience you’ve had lately. If you covered the website header could you spot the difference between Joe Bloggs web design and Blow Joggs website design? Are you so busy trying to be good enough, that you’ve forgotten what makes you unique along the way? Potential customers are looking for a reason to do business with you. So why not give them a great one?

Let’s assume that you are not competing with your competitors on price because your customers value what you do or sell above it’s utility. That means you’re not the cheapest logo designer or life coach in webville. So what will attract customers to you? What’s unique about what you do or how you deliver it? Does your mission, service, website, packaging, business name, bio and logo spell the ‘whatever it is’ out to people?

Customers want to feel your difference and they need you to help them get there

Tara Gentile is more than just a savvy an entrepreneur, who built a six figure online business from scratch, she is setting out to build the new economy with her own unique brand of enthusiasm. Tara and I had a conversation about what it takes to build a successful online brand and business.
Enjoy the interview!

And our seven take aways:

1. Understand Your Mission
Build your business backwards. It’s important to understand and be able to articulate why your business exists.

2. Make Your Map
Set business goals to keep you on track.

3. Sing In Your Own Voice
Every brand should have a unique voice. Something that sets it apart. You need to find a way of communicating to customers that your values are aligned with theirs.
It’s one way to stand out from all the marketing din and a great way to build profitable long term relationships based on mutual respect and trust.

4. Get Clear
Potential customers are looking for a reason to do business with you. So why not give them a great one?

5. Be Enthusiastic
If you’re not excited about what you’re bringing to market, how can you expect your customers to be.

6. Stand Out
Be less vanilla! Say and do things that others aren’t doing.

7. Change what isn’t working
Don’t be afraid to make strategic changes along the way.

Image by Eddie Lin.