It’s a cool November day in 2014, and a young couple pause on a suburban street to snap a selfie with an iPhone 5C.

90 years earlier in a garden in Warwickshire, England (circa 1925), Arnold and Helen Hogg attach a Box Brownie camera to a long stick and take their selfie.

When we think about how to sustain and grow our businesses by remaining differentiated, competitive and relevant, we often begin by wondering how to leverage advances in technology to innovate. While we can’t always reliably plan for a future that hasn’t arrived, we can act on the things we know that are unchanging and constant. The people we serve will always want to be seen and acknowledged, valued and loved. If we begin with that end in mind we’re on the right path.

Images by Robert Couse Baker and Alan Cleaver