relevance
546 posts
Giving Attention Vs. Getting Attention
The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considera
Consistent, Persistent And Patient
The slim woman dressed in activewear, in line at the cafe next to the gym, orders a black coffee. As she’s handing over her card when the barista asks her the question he’s asked every single customer who ordered a takeaway coffee that morning. ‘Would you like a glazed doughnut for just $2 to go…
Care Most
We mistakenly believe that we are powerless to make a difference in an all is lost moment when in fact the opposite is true.
Perfect Timing
An ideal audience isn’t just one that’s available—it’s one that’s receptive. When we say something is just as important as how we say it.
Needs And Wants
If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.
Like The Weather
Often the thing we can’t control distracts us to the point of getting in the way of the things we can affect and change.
The Lost Art Of Storytelling
What stories will you tell today and why will they matter to the people who hear them?
Only Human
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.
Believed In
The one thing all successful ideas have in common is that they spread. But why?
Worthy
The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.
Stand Out
You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.
Exactly Who Do You Serve?
It’s easier to build the right business for the right people when you know who those people are.
The Power Of Owning Your Work
When we own the work we’re proud of it becomes more valuable to the people we serve. How are you owning the work you’re proud of?
Disappointment And Delight
You can find an opportunity to delight, especially when you disappoint. A mistake doesn’t always have to end in disappointment.
Effective Change
Even though nine of her children emigrated to England in the 1960s to find work, my grandmother never travelled outside Ireland. She refused to taste cucumber, even though my English aunt insisted on making cucumber sandwiches whenever she came to visit. Even after her doctor told her cigarettes wer
Make Your Customer The Hero
The best marketers give people something to believe in, not just something to buy.
The One And Only
Competing is a zero-sum game. We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
Better Marketers Show And Tell
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of
Purposeful Connection
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.
Your Brand Is What You Consistently Do
What you consistently do—every time, without fail, differentiates your business.
