While I was consulting with a client last week we got talking about people who had built powerful personal brands and the reasons for their success. When we stopped at one in particular, her reaction was immediate.

“I don’t like him.” she said, as her nose wrinkled.

Of course, she has never met this person, but that doesn’t mean that she hasn’t formed a strong opinion about his values, ethics, and intentions.

It’s tempting to believe that success, influence or impact means winning over everyone. It doesn’t.
You can never know who everyone is and what everyone thinks, but you can know what your right people care about and want to align themselves with.

Don’t aim to be everything to everyone. Aim to be something to someone.

Image by Pabak Sarkar