Your mission statement…
… is true.
… tells people what you do.
… is personal and relevant.
… talks about what happens today.
… looks at what change is achieved because you exist.
… stems from real values and reflects what you stand for.
… is easily understood by everyone who works for you.
… is known, cherished and practised by every single employee.
… gives you and your staff a sense of purpose and pride in what you do.
… inspires others.
… is unique to you and your company and wouldn’t make sense on a competitor’s website.
… hasn’t been grabbed from a corporate mission statement generator.
… doesn’t just live in a dusty manual or look good in a frame.
… is the foundation for the vision upon which your business or organisation is built.
… is not full of jargon.
… makes you stand out.
… gives people a sense of what it’s like to work with you.
… impacts on customers and clients.
… means something to the people who work in your organisation.

What else?

Image by Steven Rhodes