“Everyone is necessarily the hero of his own life story.” John Barth

I know your products are beautiful. I also read on the packaging that your juice is packed full of vitamins. And anyone with an eye can see that your designs are amazing.

Knowing all of the facts about how great you are and how well made your stuff is will never be what makes your customer reach for their wallet.

“The challenge you face is that people don’t care about you. They care about themselves, which is pretty natural.” Seth Godin

The only way to persuade people to care about you is to show that you care about them first. Make them the hero of your story. This doesn’t mean starting again from scratch or making up a pile of stuff about your brand or business. You’ve already got the product, the great cause, the proof and the results. Now all you need to do is tell the story from a different angle. Their angle.

Succeed by showing people how to dream bigger and live better. Help them to care more, enable them to do great things and inspire them to be the hero of their story.

Image by Ashley Rose.