While working with people on crafting stories about their brands, businesses, products and services I’ve stumbled across this under-acknowledged fact. Yes it is a fact, with a capital ‘F’ not simply a theory.

You are whoever you believe you are

Some of the most important stories you tell are the ones you tell yourself. The people who really believe in their heart of hearts that they can do anything, are the ones who do. You know this and you know them too. You watch them every day just doing it. Sometimes your heart sinks a little lower in your chest, because you want to believe that you really are, really will and really can too.

You have a responsibility to step into your story. To play the starring role in the epic that you are scripting. Because this is your life. And because the best of everything will be created by the people who can fill the biggest shoes they were meant to fill.

The world needs you to believe in the power of your dreams enough to give them direction.

Go, practice telling yourself an amazing story and then make it come true.

Image by ho hocus.