“The strongest principle of growth lies in human choice.”
George Eliot

Head down to your nearest Borders bookstore (while there still is one) and you’ll find hundreds of titles that all aim to help you answer this question. If Borders had asked the very same question and acted upon the answer they probably wouldn’t be liquidating right now.

So what is the number one thing you should ask yourself before launching a product, designing that service, writing your book or opening the cafe?

Why will people care about this?

*Bonus* – The second most important marketing question in the world is:

How can we help people to care about this?

Image by las-initially.