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What Versus Why
filed in Entrepreneurship, Strategy, Worldview
My middle son left school this year and here’s the question everyone asks him.
“What do you want to do?”
I bet it’s a question you’ve been asked too at one time or another.
My seventeen year old tells people he wants to study either architecture or design, and then that he’s off to Billund in Denmark to work as a designer for LEGO. He has absolutely no idea how he’s going to make this happen, but here’s what he once told me.
Can you imagine the feeling of being in a toy shop and seeing a little kid talking excitedly to his Mum about the big LEGO set on the top shelf? The set he wants more than anything in the world. The one you designed.
It’s important to know what you want to do.
Knowing ‘what’ however pales into insignificance when you understand deep down why you’re doing it.
Image by Ben Spark.