We’ve all seen what happens when a business is poorly scaled. The cult restaurant adds more tables and loses its magic. The software is ruined when too many features are added. The bespoke tourist attraction becomes tacky.

Growth doesn’t come from looking for more opportunities to expand, it’s a result of finding better ways to serve. This doesn’t mean thinking small and staying small. It means being more thoughtful about the need to go bigger, instead of going big for the sake of being big.

Image by Roberto Trobretta.