Long before digital platforms, social media and online reviews we’ve had the incentive to do the right thing.

The need for the protection of our tribe and a sense of belonging to our community meant we adhered to rules and norms for the benefit of the collective good. We needed to do right by others, not just ourselves if we wanted to belong. In the past, it was difficult to say one thing and do another.

In a digital world, this is not the case. We can pay lip service in public on occasion without doing the hard, often unseen work of caring every day.

There’s a difference between being seen to do the right thing and doing the right thing. Everyday actions speak louder than occasional words.

Image by Dan Meyers