Have you ever wondered why your ‘big ideas’ get stuck in mind map central, never to see the light of day, or don’t end up being as groundbreaking as you hoped? Part of the answer lies in the way you’ve been working on implementing those ideas.

Those moments of genius and excited clarity that you have in the shower, tend to start with a beautiful solution. Your ideas often focus on your brilliance and the unique contribution you can make to the world. This is as it should be, but it’s not where your planning should start.

Innovation doesn’t begin with solutions, it starts at the root of problems

Don’t begin with your answers. Start with their problems. Be secure in the knowledge that you have the skills and the talent to provide those solutions. Then go out and ask questions and find the problem to solve.

Image by INPIVIC.