worldview
845 posts
What’s Your Sentence?
Tomorrow you might consider making a list of resolutions. You might even set goals for the coming year. Before you do watch this short video from Daniel Pink and then go craft a sentence that will be your guidepost for everything you plan to do. The best bit is that you get to choose. If…
What Your Clients Need Now
They need you to ask the right questions, not to have all the answers. They need your generosity, not jargon. They need the truth. They need what works for them, not what makes you look good. They need faith in you and your intention. They need to be empowered more than they need to be…
Petrol Station Flowers
‘Petrol station flowers’ never quite hit the mark. It’s obvious to both the giver and the receiver that they were unplanned….an afterthought. That the giving of them lacked the thing that’s more important than the blooms themselves. The intention. We care about the intention as much as the gift, oft
The Glory Or Generosity?
The performer exited stage left, applause ringing in his ears. Relief and joy flooded through him as he grabbed a sandwich outside the greenroom. The stagehand waiting in the wings congratulated him on giving a great performance. He didn’t stop or turn to face her as he stuffed the sandwich into his
Confusing Price With Value
There’s a company here in Perth charging $70 an hour to weed gardens. Just weeding, and perhaps a light trim of garden shrubs. Nothing more. They don’t mow lawns (there are already thousands of guys doing that). They do the job that nobody else wants to take on. The job that plenty of time poor…
Who Is It For?
They’ve put a beautiful Christmas tree in the foyer of our local leisure centre. It stands almost three metres tall, complete with the usual baubles and wrapped presents underneath. The tree would be perfect if it wasn’t for the temporary barrier that surrounds it on four sides, (you know the kind,
The Rocket Artist
We went to a new cafe by accident today. We were late and didn’t feel like queuing for a table at our regular place. Donny, they guy wearing the apron who came to clear the table recognised we were new and asked how we’d enjoyed the coffee. We struck up a conversation about where they…
Marketing Is….
mar-ket-ing noun 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling. Actually marketing is….. finding ways to tell the story of what you d
Rethinking The Sales Process
The food halls and nail bars were humming last Thursday evening. Apparently when they have a few extra shopping hours people want to do one of two things, grab a bite to eat or have their nails done. The designer clothes boutiques were dead. Not a soul in sight in any of them, apart from…
What’s The Formula?
There was no formula for being commissioned by Starbucks to design the Red Christmas Cup, so Johanna Basford created one. There was no step-by-step guide to building a brand around ‘delivering wow through service’ before Zappos did it. And yet that’s what we want. The how to, the instructions, the r
The Fortune Cookie Principle™
Every idea, innovation, product and service has two elements. The cookie…. the commodity, the utility, the tangible, the facts, the logical benefit. The cookie is the thing you put in the shop window which has a fixed inherent value. Then there’s the fortune, the intangible part of the product or se
The Hard Part
The hard part of becoming a personal trainer isn’t learning which muscle does what. There are plenty of study guides and anatomy books to help an aspiring trainer to get a Certificate IV in Fitness. No, the hard part is the art of telling a story that people you hope will sign up for your…
Tomorrow
Tomorrow there will be another social network to choose from. Tomorrow your competitors will be selling a similar app. Tomorrow there will be ten more books to buy at the bookstore. Tomorrow you’ll get to inbox zero. Tomorrow interest rates might come down. Tomorrow you’ll know for sure. Tomorrow th
The Elephant In The Room
John (not his real name) was discussing the features and benefits of a new product he’s bringing to market with me yesterday. He had a niggle, a way which his product worked that other products in the same category didn’t. An elephant in the room. He wondered if this might be a problem. What if…
A Better Way To Say It
There’s a little funeral chapel a few kilometres from where I live. A place that’s a far cry from the draughty stone churches I remember from my childhood in Dublin. A beautiful warm room with skylights that allow the sunshine in. It’s surrounded by bush and a cemetery where kangaroos roam and eat t
6 Questions Every Startup Should Ask
1. What problem are we solving? 2. What need are we fulfilling? 3. Who are we solving the problem for? 4. How are we least like the competition? 5. How do we tell that story? 6. Why this, why us and why now? What questions have you asked yourself? Image by dasmart.
The Shortcut
The secret to overnight success is that there is no such thing as an overnight success. Here’s the formula. DO GOOD WORK x TIME = OPPORTUNITY TO SUCCEED This is how a self-published Kansas mother of three became the number #1 Amazon Business Bestseller in a week when ‘online influencers’ backed by b
The Story Is Your Advantage
“Whoever tells the best story wins.” —Annette Simons This is the whole truth, and it scares all kinds of people, from creators to scientists, fledgling entrepreneurs to established brands. The best man doesn’t always win. It’s not enough to be bigger or better, and that frightens us because our unde
Just Because You Can Doesn’t Mean You Should
The tiny suburban cafe is full to bursting every day. It’s become more than a cafe really. The early morning cyclists punctuate the end of their ride at the tables on the pavement outside. Their last stop before heading off to work for the day. It’s the place where young mothers grab a takeaway coff
How To Get To Do The Things You Want To Do
The best way, the only way in fact, to get from where you are to where you want to be is to begin. You get to do what you want to do by doing it. Maybe not all day every day at first, but it’s easier than ever now to start. Decide what you want…
