Posts Tagged ‘purposeful marketing’
Purposeful Connection
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.
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Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand that month. The hope is that the customer will fall in love with the products and become a customer for…
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