pick yourself
46 posts

The Best Laid Plans
This day ten years ago you probably had plans in place for the year ahead. Maybe you achieved some of those goals in 2010. But I’m guessing that you could never have planned for some of the unexpected events, opportunities, twists and turns of the decade you’ve just lived. It turns out that it’s har

Needs And Wants
If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.

The Power Of Owning Your Work
When we own the work we’re proud of it becomes more valuable to the people we serve. How are you owning the work you’re proud of?

The Bounds Of Possibility
Now that we are no longer bound by the constraints of probability, we must face the fact that we have a responsibility to own what’s possible. Opportunity abounds.

Better Work Happens By Design
My parents both left school in their early teens. They and most of their peers were manual labourers, who didn’t get to choose the kind of work they did. They worked in factories or on building sites for most of their lives. Work for them was a means to an end—a way to contribute to…

Lucky By Design
The cathedral was packed. More than a thousand people arrived on a warm Tuesday morning to attend cafe owner, Sisto Malaspina’s funeral. Many more stood outside—others watched the service at home on their laptops or giant screens in Melbourne’s Federation Square. We were there, not to mourn Sisto’s

Missed
If Jason suddenly stopped coaching at our local gym, we would miss how he tries to get the best from everyone, even when we don’t feel like getting the best from ourselves. Plenty of people would miss the energy James and his team create at KereKere cafe, their warm welcome and the intention behind

The Power Of Identity In A Competitive World
Nobody who read the pre-match reports or the post-match statistics would have predicted a one-all draw. Iceland, a country with a population of 334,000, was fielding a team of semi-professional players, in their World Cup debut against Argentina, one of the world’s best footballing nations. There wa

Who Exactly Is It For?
Alec has been on the road since 4 am. He’s picked up three fares all morning. The arrival of Uber has hit him and other Melbourne taxi drivers hard. According to Alec, the taxi industry has seen a 40% decline. He says he earned as much twenty years ago as he does today. He complains…

How To Fill The Gap That’s Yours To Fill
No bookstore can stock more books than Amazon. No local clothing designer can launch a new range faster than Zara. No artisan chocolatier can sell chocolate cheaper than Cadbury. If there’s nothing your bigger, faster, cheaper competitors can’t do, how will your business keep up? How will you surviv

How Matters
The woman clearing tables in the Qantas airport lounge is almost invisible to the many preoccupied travellers she cleans up after. People are anxious to charge their devices, grab a bite to eat and catch their flights. The lounge attendant scrapes plates of half-eaten food and piles them on a trolle

The Value Of Subtraction
We spent an estimated $85 billion on hair care in 2017. Sales of products to combat dry and damaged hair are on the rise because more women are using straightening irons to get the ‘perfect look’. We have eaten our way through a $500 billion fast food mountain, then paid $83 billion for gym membersh

Permission To Be Impractical
Back in 1984, it wasn’t practical for Richard Branson to think he could launch a better airline with just one secondhand Boeing 747. And yet, that’s is exactly what he did. It would have been more practical for James Dyson to give up after the fifth attempt to invent the best vacuum cleaner in the…

Perfect Ten
When we think of our work or products and services, we imagine the perfect ten version of them. The days without a wrinkle, when we are in the zone, and everything is running like clockwork. Striving for ten while knowing it’s rarely achievable is not easy. The ability to live that paradox is how we

A Thousand Times
The young mother explains the dangers of running across the road to her toddler for what seems like the thousandth time. The Japanese furniture maker begins sanding the chair his customer in Sydney ordered six months ago. The app developer reads every review of his beta looking for ways to make it b

Marketing Discernment
Much of our marketing is designed to convince or convert a customer in the moment. A particular colour applied to a ‘buy now’ button, the timely Instagram post or product placement at the checkout—tactics to get the lukewarm prospect over the line. Our customer’s path to her decision is convoluted.

The Art Of Making Progress
If only your business had more media exposure. If only you could get the materials cheaper. If only all the reviews were positive. If only the website had more traffic. If only your colleagues responded. If only every employee listened. If only more browsers bought. We spend a lot of time thinking a

How Will You Win?
All success at some level is about winning. Not necessarily coming first, but certainly reaching some kind of goal or destination. The truth is that most of us are terrible at articulating exactly what the plan to get there is. The ability to do this is probably the single most important competitive

The Instructions We’re Looking For
It was probably Stephen Covey’s ‘7 habits’ that got us addicted to the idea that success had a formula, one that could be pinned down by a number and executed in stages. Now we’re wired to seek it out. The headlines we see in our digital publications are proof. We are tempted by the notion…

The Things You’re Not Measuring
The more data we have the more we think we need. We measure everything from email open rates to foot traffic. We obsess over numbers of followers and rates of growth. And yet we often forget to take stock of the things we’re proud to have done and the ways we’ve made a difference. Here’s…
