Story doesn’t discriminate. It’s not dependent on a big advertising department or celebrity endorsement. It’s the universal marketing tool available to anyone.
That includes you.

When Target had a store in every suburb. Zappos had a story about delivering ‘wow through service’. When Borders had floor upon floor of books you could touch. Amazon had every book in stock and available to order today. Now Sappho has books you’ve forgotten and long to touch again. When Gillette had celebrity endorsement Dollar Shave Club had the truth.

The big guys might have a marketing budget, but you have a story.

Don’t be afraid to tell it.

Image by Pixelmaniac.