Seth Godin’s writing and work continues to inspire marketers and brand storytellers, after more than a decade. I’ve done a deep search through the archives of his blog and uncovered some gems, that you may have missed (some haven’t even been retweeted). Bookmark and enjoy!

Seth Godin on the Internet

We wish Google didn’t exist
Why wishing isn’t a good business strategy and three things to focus on.
Vocabulary: “Landing Page”
Landing pages are direct marketing in action.
Different kinds of traffic
Why you want better and not just more traffic.
How to get traffic to your blog
56 gems that will get you thinking again.
10 Things programmers might want to know about marketers
Your products are worthless without marketing.

Seth Godin on Marketing

Farming and hunting
Which is better for your business?
Understanding the funnel
Shouldn’t you be treating your customers differently?
Wait
Your job is to amplify interest, not create it.
What consumers want
It’s not what you think.
The culture of dissatisfaction
Why relationships matter.
Edges and clusters
Getting away from the sweetspot.
Bite sized
The best problems have an easy solution.

Seth Godin on Leadership

Indispensable
Do you want to be that person?
It’s good to be king
You weren’t awarded the right to attention.
A lesson learned at the mall
Investing in more than the minimum.
Leadership is now the strongest marketing strategy
Your job is to do the connecting.

Seth Godin on Ideas

How do I license a great idea?
Sometimes it’s simply how you tell it.
Why are you afraid of process?
Is process underrated?
What makes an idea viral?
It’s not what matters to the originator.
Selling Ideas to a big company.
Two important things to consider.

What are your favourite Seth posts and why?

Image by Dave Durden.