Everyone knows what Post-its do. You know they come in every colour, all sorts of shapes and sizes, easy peel and super sticky. And yet Post-it keeps telling you that stuff in its marketing. They tell you the things you already know about features and benefits. Stories that don’t mean much, that any brand could tell. The what not the why.

What if Post-it told the story from the inside out? What if 3M tapped into the meaning being made with its products, by showing you how and why Post-its are part of your story too?

We don’t simply want to benefit from the products we use, we want to believe in them too.

*Bonus brand strategy for 3M and Post-it*
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Image By Lia C