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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

The Only Reason You’re In Business


The reason you’re in business is to make peoples’ lives better.

Every word you write, coffee you serve or pixel you paint is nothing without an audience to consume it, and more importantly care about it.

So here’s the question you need to ask.

How does what you do, make, serve or sell make life better for your clients and customers?

Tell me in just one or two lines. Go ahead, share your answers and links in the comments.

Image by clappstar.