You want your brand, your business or your cause to be noticed, but have you considered what you’d actually do with the attention if it came flooding in?

What would you do if Oprah called? What would happen if you were featured in that publication of your wildest dreams? What then?

How would you prepare to capture that attention for more than just five minutes?

What would you do to make people want to stick around not just for today, but for a week, a month, a year?

The flip side is that once you understand what really matters to your audience and how to start building something that lasts beyond those first five minutes, the loyalty and success you crave will follow.

You’re building your brand to last, not just to be noticed.

Image by Micea Turcan.