The things we measure most are the most tangible—sales, clicks, votes, bums on seats. They can be seen and touched, counted and compared.

The metrics of belonging are felt and harder to quantify. But it is those intangibles—often only evidenced or experienced over time, that are the backbone of strong relationships, communities and brands.

We have become impatient to see results now. We don’t have time to cultivate belonging.

So, we’re left to question. If it can’t be seen, touched or measured, did it matter? And if the answer is ‘yes’, how do we account for it?

That’s a question every one of us must answer.

Image by Garry Knight