In the village marketing was always about showing. Quality was demonstrated and trust was earned. As we outgrew the village and our small circles of trust and influence marketing became about telling. Loyalty was bought and exposure was paid for.

But our digital connectedness is taking us back. Back to a world where people can judge us by what we do and not just the size of our marketing budget. To a time when being believed is worth far more than being noticed.

Image by Bruce Henschel.