The most common misconception in business is that you should work on your idea now, and add marketing later…. when you’re done.

Marketing is not just the icing on the cake, or the sprinkles on the top.

Marketing is the whole cake.

The quality of flour you use. The lightness of touch of the baker. The texture as it’s cut.

The tastiest icing, or most colourful sprinkles in the world won’t save a badly baked cake.

Bake your marketing into your business, products and services.

Don’t just sprinkle it on at the end.

Image by Cat Edens.