Yesterday I did something I don’t normally do…I Googled Seth Godin. Not because I never have cause to, but because I have Seth’s blog on speed dial in my toolbar. The results made me chuckle. You see Seth has been circled by over 95,000 people on Google+ and he has never posted a single update there. He has a very smart profile page, that’s it.

Seth’s strategy is simple and effective. His focus is on building one asset, his own blog, where he posts great content every day, and all roads lead back to Seth’s blog.

Here’s the takeaway for every single business and brand.

Keep the home fires burning. Wherever the foundation of your business is focus there. If you’ve got a tiny cafe, or a chain of laundromats, make them the kind of place people seek out and want to come back to. If your business has a virtual home online, make it the place where people come to be inspired, motivated and educated.

As the guys at 37signals would, say make it the place where you generously “out-teach the competition.”

Keep your home fires burning. Make your business or platform the place where people want to gather.

Image by Zanthia.