The beauty of running your own business is that there is almost nothing you can’t do, if you really want to. The fact that there are no rules may have been one of the reasons why you started your business in the first place! Being unconventional makes you stand out and amplifies your message to the people who want to hear it.

Chris Guillebeau is an entrepreneur, writer and the author of The Art of Non-Conformity. His unconventional business is enabling him to live his dream of visiting every country in the world, (he’s at 150 and counting). When he began writing his blog Chris didn’t have a business goal in mind. His business evolved when the community who loved his writing and ideas, began to ask the same questions again and again. In this interview Chris shares some of his principles for building a successful unconventional business.

Image by Farouq Taj.