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Go All The Way
A local cafe is trying to tap into the ‘ladies who lunch’ market with a three course ‘ladies lunch special’ on Thursdays. Recently I noticed they’d stuck a handwritten note over the top of their sign which read, “men welcome”.
Halfway to the edge is just average poorly disguised. Neither this nor that.
If you’re only willing to go halfway to the edge what’s the point?
The edge might not be as scary as you think.
Image by Tom Parnell.