It doesn’t matter if you are solopreneur hacking code in your bedroom, or a challenger brand trying to launch the next big thing. In fact this rule of thumb applies as much to high school kids begging for an extension on their end of semester essay assignment, as it does to Apple pitching us the latest iPad.

If you are out to convince anyone of anything, but especially if you’re working out how to make your idea matter this is the most important question to ask.

Why will people care about this?

When you’ve worked out why you have given someone a reason to care, then you’re onto something.

Image by el patojo.