The window on analysis is shrinking. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings not facts. Often choosing not because of what they think, but because of how something makes them feel.

What does this mean for your business?

If you want people to act you must make them feel.

If they say I’ll think about it, you’ve lost them… they’re gone and on to the next thing.

Image by Arun Joseph.