A couple of days ago Cadbury did their first product launch on Google+. The launch was an experiment, their best guess and they went with it. Even they don’t know for sure what will work and what won’t. Yes, they pay people to help them with the process of being more sure, but they never really know until the idea is out there.

There are no guarantees, no way of knowing one hundred percent if you’ve got the right answer. Will that idea that’s rattling around your head work? There’s only one way to know and that’s to press play, to hit publish, to set up your stall, to take your first feedback and that’s the opportunity. You have the chance to try and to fail or to succeed, if not this time, the next one, or the one after that.

How will you ever know unless you work hardest of all on getting it out there? Unless your idea is a revolutionary new pacemaker, there’s room to make your very best guess and there’s still time to change things tomorrow, after you launch.

Image by Mike Small.