I often have conversations with people that start something like this:
“I love my work (product, service, designs, vocation and so on), but I hate marketing. People who create often worry if they spend too much time marketing, that there will be no time left to do the work they care about—which they remind me is the whole point.

But, isn’t the whole point to create something for people and to have your work make an impact in the world?
If that’s true then you have an obligation to help those people to find you.
It might not be ad campaign, a blog or a Facebook account, but you need some kind of plan.

Don’t make marketing the enemy of your work, find a way to make it serve what you do and why, instead.

Image by Brian Auer.