Difference

February 2014

An inspiring read and a truly powerful tool. Bernadette is a rare find – she doesn’t just know what she’s talking about, she’s not afraid to stand for why it matters. — JONATHAN RAYMOND

Marketing is not a department — it’s the story of how you create difference for your customers.

Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. Learn how to recognise opportunities that create value and to develop products and services that people love.

The Difference Map

Difference introduces the 'difference map', a one-page tool for reimagining your business and reinventing your marketing