I’m not sure if it was the fact that she was reading a hardback book that made me notice the woman at the back of the cafe. When was the last time you saw someone reading a hardback book? When I asked her what she was reading, she flipped it over. Self help—2014 was going to be “her year”.

We chatted while we waited for the coffees to arrive. She wanted to do something that mattered and to write. We got talking about blogging and platforms and self-hosted WordPress. She wondered about the cost of getting up and running on her own .com, and then without even realising it she signaled her intention for her project and for herself.

“Sounds like that would be a good investment if you’re serious about it.”

What alternative is there? If you’re not serious what’s the point of starting?

Every day you’re crafting your intention for your business. That intention is felt in even the tiniest detail and the story you tell yourself is perhaps the most important story of all.

Be serious. Intend to succeed.

Do it like you mean it.

Image by Emyan.