The end goal of all marketing is more.

More customers or subscribers. More sales and increased profits.
This is the reason business strategy questions and answers often begin, (and end) with the ‘how to’ of getting more.

But more is the wrong place to start for two reasons.

When you begin by asking, “How can we sell more?”
You’re bypassing the question that comes before it, which is—”Why will people want more?”

And, what makes a good business a great brand isn’t just more.
It’s more of the right customers who believe in the story.

Sure aim for more. But remember it’s meaning that scales.

Image by Katia Strieck.