Why bother having a customer care line that informs of a thirty minute wait and asks people to call back later?
Why bother selling an awards based credit card, then capping the points your customers can earn?
Why bother creating cheap for the masses, when you can deliver quality to the few?
Why bother saying you’ll call if you don’t?
Why bother pressing send if you don’t care about the outcome?
Why bother asking if you don’t really want to hear the answer?
Why bother giving your restaurant a million dollar fit out only to cut corners on staff training?
Why bother saying you’re different when you’re clearly average?
Why bother telling me you care if you don’t?
Why bother lying when the truth works just as well, if not better?
Why bother showing up if you’re not going to leave the world better for your having been here.

Why not to be the best to the few and not just average to everyone?

Image by Montgomery County Planning.