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Unlock the Magic in Your Story Now

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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for updates.

Your Best Idea….

“There is no map. You are the mapmaker.” Shoshana Zuboff

Your best idea…..

is not always the one that will make the most money.
may be the one that people laugh at.
is true.
could be tested or implemented for close to free.
can be explained in 140 characters or less.
might seem insignificant.
may not be yours.
is scarce.
might be exclusive.
is already out there.
is original.
makes a promise.
is not for everyone.
is untested.
could be instinctive.
might be strategic.
is carefully planned.
is accidental.
has been tried by others.
tells and old story in a new way.
connects people.
scares you.
is impractical.
is generous.
creates meaning.
happens out of the corner of your eye.
is at the edge of what already exists.
doesn’t need the permission of others.
is the one they said wouldn’t work.
could be given away for free.
is your passion.
could be boring.
might fail.
deserves to see the light of day.
is an opportunity.
changes the way people think and act.
solves a problem.
benefits others more than you.
hasn’t come to you yet.
needs a deadline.
brings people joy.
is easy to share.
changes how people feel.
matters.

What else?

Image by John Cooper.

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